The Expo Factor
The Expo Factor is a podcast about what separates exhibitors who walk away with business from those who just showed up.
Hosted by Lee Ali, each episode gets into the human side of trade shows: how you communicate, how your team engages the floor and whether your story is doing any real work.
From booth strategy to the moment someone stops walking and starts listening.
The Expo Factor
Latest Episodes
S2E8 with Aaron Karpaty - Beyond Lead Capture: Building an Event Revenue Strategy
Trade shows generate thousands of conversations every year. Booths are busy, badges get scanned, meetings are held, and follow-up emails are sent.But here's the real question:Can you actually prove the business impact of those ...
S2E7 with Jon Selig - Storytelling & Humor for Better Trade Show Conversations
What makes someone remember your booth after walking through a hall filled with hundreds of competing messages?In this episode of The Expo Factor, Lee Ali is joined by
S2E6 with Steve Deckel - What Contractors Wish Exhibitors Knew
Trade shows are often judged by what attendees see on the show floor—but the real work begins long before anyone walks through the doors.In this episode of The Expo Factor, host Le...
S2E5 with Victoria Matey - The Psychology of First Impressions at Trade Shows
Most exhibitors invest heavily in booth design, technology, graphics, and lead capture—but what happens before a visitor scans a badge or starts a conversation?In this episode of The Expo Factor,
S2E4 with Joe Federbush - The Hidden Metrics Behind Exhibition Success
What actually makes a trade show successful?Is it booth traffic? Badge scans? Giveaways? Or is there something far more meaningful happening beneath the surface?In this episode of The Expo Factor, host